Author Archives: Marketing Primotrading

Sports nutrition innovation is often reinvention

From the expansion of creatine-based ingredients to protein, plants and bacteria, many sports nutrition trends tend to be reinspired classics.

Joint health support ingredients

Hyaluronic acid (HA) and eggshell membrane (EM) are among the ingredients helping drive innovation in joint health formulations.

Sports drink demographics and desires expand

A ready-to-drink (RTD) sports beverage will best reach the expanding range of active consumers when a brand understands the objectives of its target demographic.

Synbiotic beverage taps trending categories

Combined prebiotic and probiotic beverages provide a launchpad to hit numerous trends, such as sugar reduction and immune health.

Bacopa, green oat extract, GABA for brain health

Emerging botanicals and specialty ingredients are showing promising evidence for cognitive-performance metrics across the age spectrum.

Oat milk start-up Bevry on India’s plant-based potential

In this article Pradeep Sanker, co-founder of oat milk start-up Bevry, known as ‘the Oatly of India’ talks about challenges and opportunities in India’s plant-based dairy market.

Bevry was founded by three friends who met while studying in Sydney, Australia.