{"id":6528,"date":"2021-11-10T16:55:40","date_gmt":"2021-11-10T09:55:40","guid":{"rendered":"https:\/\/www.primotrading.co.th\/?p=6528"},"modified":"2021-11-10T16:55:40","modified_gmt":"2021-11-10T09:55:40","slug":"sports-nutrition-innovation-is-often-reinvention","status":"publish","type":"post","link":"https:\/\/www.primotrading.co.th\/th\/articles-th\/sports-nutrition-innovation-is-often-reinvention\/","title":{"rendered":"Sports nutrition innovation is often reinvention"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”Sports nutrition innovation is often reinvention
\n“][vc_column_text]From the expansion of creatine-based ingredients to protein, plants and bacteria, many sports nutrition trends tend to be reinspired classics.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Sports nutrition ingredients are adapting to changing consumer and diet trends, but true innovation remains risky, costly and elusive. That\u2019s one reason why it\u2019s easy to understand how \u201cinnovation\u201d often can mean revising an old reliable. For example, Vaughn DuBow, marketing manager at Lonza, suggested creatine monohydrate was the industry\u2019s response to \u201cwhat type of creatine should I be taking?\u201d[\/vc_column_text][vc_column_text]As that ingredient flooded the market, companies had to differentiate their products. Hence, the arrival of magnesium creatine chelate, creatine gluconate and others. The reason for these ingredients, he said, was clear: A product could stand out among its competitors by making specific claims that didn\u2019t belong to creatine monohydrate.[\/vc_column_text][vc_column_text]A move toward plant-based proteins has also occurred, not a surprise given that plant-based, vegetarian and vegan options have become \u201cthe dominant dietary trend\u201d in recent years, said Rocco Paracchini, area head of North America at Indena. The company has not ignored\u00a0the trend, offering Quercefit (a quercetine phytosome) and Meriva (a curcumin phytosome).[\/vc_column_text][vc_column_text]\u201cConsumers are more and more likely to opt for plant-based products versus a similar animal product, and they\u2019re looking for ingredients that are sustainably sourced,\u201d DuBow stated. He said Lonza launched two such branded ingredients last year: TWK10 probiotic, a natural probiotic strain isolated from Taiwanese kimchi, and Oceanix marine phytoplankton.[\/vc_column_text][vc_column_text]Brian Zapp, creative director at Applied Food Sciences (AFS), has seen brands cram proteins into every product, an effort he concluded goes unrewarded too often. Save for bars and powders, adding protein frequently leads to sensory and loading issues. Taste, texture and appearance can be affected. Nanoemulsions and encapsulations can overcome the challenges\u2014if the protein is an isolate. However, \u201cmany known benefits of plant-based solutions are the added nutritional benefits in the \u2018whole food\u2019 that may include healthy fats, fiber and additional mineral content,\u201d Zapp said. \u201cIsolating protein alone misses out on much of that extra value.\u201d[\/vc_column_text][vc_column_text]Flavor challenges have always been a trade-off for very high-protein levels, shared Vince Cavallini, beverage, dairy and convenience foods application manager at Cargill. Back in the day, those off-notes could be masked with sweeteners. That move doesn\u2019t align with the values of today\u2019s active lifestyle customers who watch sugar content and seek \u201clabel-friendly, familiar ingredients.\u201d He recommends zero-calorie stevia sweeteners used with erythritol. Cargill offers both: ViaTech stevia leaf extract, EverSweet stevia sweetener and Zerose erythritol.[\/vc_column_text][vc_column_text]Another ally for proteins of all stripes is probiotics, recommended Ralf Jaeger, Ph.D., managing member of consulting firm Increnovo.[\/vc_column_text][vc_column_text]\u201cProbiotics have been shown to increase nutrient absorption, specifically protein absorption:\u00a0Bacillus coagulans\u00a0<\/em>GBI-30, 6086 [as Ganeden BC30 from Kerry] for animal-based proteins,1<\/sup>\u00a0and L. paracasei LP-DG plus L. paracasei LPCS01 [as AminoAlta from SOFAR] for plant-based proteins,2<\/sup>\u00a0as well as iron absorption in female athletes (L. plantarum)3<\/sup>\u00a0[as LP299V from Probi],\u201d he said. \u201cIn addition, specific probiotic strains have been shown to reduce muscle damage [and] increase recovery,4<\/sup>\u00a0or improve performance in athletes.\u201d5<\/sup>[\/vc_column_text][vc_column_text]The \u201c<\/em>Expanding demographics in sports nutrition<\/a>\u201d digital magazine contains this article in its entirety. Click the link for more.<\/em><\/p>\n

Pete Croatto is a freelance writer in Ithaca, New York. His work has appeared in The New York Times, Grantland, SI.com, VICE Sports and Publishers Weekly.<\/em>[\/vc_column_text][vc_column_text]References<\/strong><\/p>\n

1 Stecker RA et al. \u201cBacillus coagulans GBI\u201130, 6086 improves amino acid absorption from milk protein.\u201d Nutr Metab (Lond). 2020;17:93.<\/p>\n

2 J\u00e4ger R et al. \u201cProbiotic Administration Increases Amino Acid Absorption from Plant Protein: a Placebo-Controlled, Randomized, Double-Blind, Multicenter, Crossover Study.\u201d Probiotics Antimicrob Proteins. 2020;12:1330-1339.<\/p>\n

3 Axling U et al. \u201cThe effect of Lactobacillus plantarum 299v on iron status and physical performance in female iron-deficient athletes: a randomized controlled trial.\u201d Nutrients. 2020;12:E1279.<\/p>\n

4 J\u00e4ger R et al. \u201cInternational Society of Sports Nutrition Position Stand: Probiotics.\u201d J Int Soc Sports Nutr. 2019;16:62.<\/p>\n

5 J\u00e4ger R, Mohr AE, Pugh JN. \u201cRecent advances in clinical probiotic research for sport.\u201d Curr Opin Clin Nutr Metab Care. 2020;23:428-436.[\/vc_column_text][vc_column_text]Credit : http:\/\/www.naturalproductsinsider.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

From the expansion of creatine-based ingredients to protein, plants and bacteria, many sports nutrition trends tend to be reinspired classics.<\/p>\n","protected":false},"author":3,"featured_media":6529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"yoast_head":"\nSports nutrition innovation is often reinvention - Primo Trading Company Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.primotrading.co.th\/th\/articles\/sports-nutrition-innovation-is-often-reinvention\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports nutrition innovation is often reinvention - Primo Trading Company Limited\" \/>\n<meta property=\"og:description\" content=\"From the expansion of creatine-based ingredients to protein, plants and bacteria, many sports nutrition trends tend to be reinspired classics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.primotrading.co.th\/th\/articles\/sports-nutrition-innovation-is-often-reinvention\/\" \/>\n<meta property=\"og:site_name\" content=\"Primo Trading Company Limited\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-10T09:55:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.primotrading.co.th\/wp-content\/uploads\/2021\/11\/Sports-supplements_1197259141.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Primotrading\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u0e19\u0e32\u0e17\u0e35\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.primotrading.co.th\/#website\",\"url\":\"https:\/\/www.primotrading.co.th\/\",\"name\":\"Primo Trading Company Limited\",\"description\":\"\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e1e\u0e23\u0e35\u0e42\u0e21 \u0e40\u0e17\u0e23\u0e14\u0e14\u0e34\u0e49\u0e07 \u0e08\u0e33\u0e01\u0e31\u0e14\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.primotrading.co.th\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"th\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.primotrading.co.th\/th\/articles\/sports-nutrition-innovation-is-often-reinvention\/#primaryimage\",\"inLanguage\":\"th\",\"url\":\"https:\/\/www.primotrading.co.th\/wp-content\/uploads\/2021\/11\/Sports-supplements_1197259141.jpg\",\"contentUrl\":\"https:\/\/www.primotrading.co.th\/wp-content\/uploads\/2021\/11\/Sports-supplements_1197259141.jpg\",\"width\":770,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.primotrading.co.th\/th\/articles\/sports-nutrition-innovation-is-often-reinvention\/#webpage\",\"url\":\"https:\/\/www.primotrading.co.th\/th\/articles\/sports-nutrition-innovation-is-often-reinvention\/\",\"name\":\"Sports nutrition innovation is often reinvention - 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