{"id":5973,"date":"2021-06-04T15:02:19","date_gmt":"2021-06-04T08:02:19","guid":{"rendered":"https:\/\/www.primotrading.co.th\/?p=5973"},"modified":"2021-06-04T15:02:19","modified_gmt":"2021-06-04T08:02:19","slug":"fighting-the-obesity-epidemic-with-functional-solutions","status":"publish","type":"post","link":"https:\/\/www.primotrading.co.th\/th\/articles-th\/fighting-the-obesity-epidemic-with-functional-solutions\/","title":{"rendered":"Fighting the obesity epidemic with functional solutions"},"content":{"rendered":"

[vc_row][vc_column][vc_custom_heading text=”Fighting the obesity epidemic with functional solutions”][vc_column_text]This year’s World Digestive Health Day focuses on a global health crisis that rivals the impact of COVID-19: the ongoing worldwide obesity epidemic.<\/strong>[\/vc_column_text][vc_column_text]The human digestive system plays a central role in maintaining overall health: providing energy, helping to fend off infections\u00a0and even contributing to our sense of mental wellbeing.\u00a0This is the message at the heart of World Digestive Health Day (WDHD), the annual event championing gut health. This year, the event focuses on a global health crisis that rivals the impact of COVID-19: the ongoing worldwide obesity epidemic.[\/vc_column_text][vc_column_text]Obesity is one of the most pressing public health concerns of the modern era, with at least 2.8 million people dying every year due to complications associated with being overweight or obese. In the past twelve months, the conversation surrounding the condition has taken on a new dimension, as scientists and consumers have become increasingly aware of obesity as a risk factor for COVID-19 mortality. People with a BMI above 35 have an increased risk of becoming seriously ill or dying due to COVID-19.\u00a0Obesity is also a leading cause of cancer, diabetes and heart disease.[\/vc_column_text][vc_column_text]<\/p>\n

The conscious consumer<\/h4>\n

Understandably given this context, consumers today are more concerned than ever about the impact of their weight on their overall health. Almost a third of those surveyed for\u00a0ADM<\/a>\u2019s\u00a0Outside VoiceSM<\/sup>\u00a0insights platform\u00a0reported that they are more conscious of their weight now, compared with only 21% prior to the pandemic.\u00a0Responses to this uptick in awareness vary from changing eating and exercise habits as a result of national lockdowns, to direct attempts to reduce the risks posed by COVID-19, but a common thread amongst health-conscious consumers is a desire for\u00a0action. According to ADM\u2019s Outside VoiceSM<\/sup> research, 80% of respondents state they intend to eat and drink more healthfully in future, indicating that consumers aren\u2019t just looking for quick fixes\u2014they\u2019re interested in longer term solutions that fit their busy lifestyles.[\/vc_column_text][vc_column_text]In response to this growing demand, leaders in the food and nutrition industry are developing new solutions using functional ingredients for nutritious and convenient applications that transform losing weight from a necessary chore to an act of self-care that helps them feel good from the inside out.[\/vc_column_text][vc_column_text]<\/p>\n

Finding functional solutions<\/h4>\n

In consumer\u2019s quest to take back control of their health and manage weight, one area of interest is the search for food and drink products that support\u00a0digestive regularity. This behavior is driven by growing awareness that a healthy gut contributes to maintaining metabolic wellbeing and a more stable body weight.\u00a0Dietary fiber, a non-digestible form of carbohydrate found in plant-based foods such as fruits, vegetables and whole grains, plays an important role in helping food move through the digestive system, and in giving us a feeling of satiety following a meal.[\/vc_column_text][vc_column_text]Recent research has found that in developed Western nations, our daily intake of dietary fibre is 50% lower than recommended levels, and this in turn has been linked with the sharp rise in chronic metabolic health issues such as diabetes or obesity in the last few decades.\u00a0Well-tolerated prebiotic fibre ingredients offer an easy to use solution to combat this nutritional deficit. Results of clinical studies into ADM\u2019s Fibersol\u00ae, for example, have demonstrated that it can provide support for the gastrointestinal tract. Resistant dietary fibres contribute to\u00a0reducing the rise in blood glucose after meals and can even help in product re-formulation by replacing the structural function of sugar in many applications. This gives producers an ideal option for reduced-sugar products such as snack bars, yogurts or smoothies that are designed to help consumers with caloric intake and sugar reduction.[\/vc_column_text][vc_column_text]Looking at supplement users, consumer interest in microbiome-based solutions to manage weight is also on the rise. In the US, over half of consumers already use supplements to support a healthy microbiome while in Europe, 22% of adults take supplements to help manage their weight. Science-backed solutions can enable product developers tap into this demand for a good gut-feeling.[\/vc_column_text][vc_column_text]Supplement manufacturers maximise\u00a0appeal with an already engaged audience by incorporating clinically-supported solutions into their products. One such solution with human study data showing positive effects on multiple markers linked to metabolic support is ADM\u2019s proprietary strain\u00a0Bifidobacterium lactis<\/em>\u00a0(BPL1). In two clinical trials, positive effects were shown on abdominal fat mass proportion (live BPL1 in children with Prader-Willi Syndrome over 4.5 years of age) and Body Mass Index\u00a0. The heat-treated form of BPL1, HT-BPL1, has also shown positive effects on waist circumference in a clinical trial. In addition, ADM has also carried out an\u00a0in vivo<\/em>\u00a0study to identify factors that may be involved in BPL1\u2019s mechanism of action. In this pre-clinical model, a specific molecule\u2014lipoteichoic acid (LTA), was shown to have a positive impact on fat deposition and a mechanism for this action was proposed.[\/vc_column_text][vc_column_text]Furthermore, postbiotics (heat-treated organisms) are more suitable for use in a wider array of foods and beverages than live strains, such as\u00a0fresh pasteurised milks or yogurts, as well as long-life products\u00a0such as on-the-go snacks or room-temperature dairy offerings.[\/vc_column_text][vc_column_text]<\/p>\n

Tackling shoppers\u2019 skepticism<\/h4>\n

Well informed and more interested in getting better functionality from their food and supplements than ever before, today\u2019s savvy shoppers are actively looking for science-backed solutions to their weight management worries. While clinically supported results are essential, food producers must also remember that taste and sensory experience are even more important if they want consumers to keep coming back for more. Looking ahead, brands need to focus on transparency in their new product development (NPD) efforts, and ensure they work with experienced ingredient suppliers who can help them create the functional foods that will be flying off the shelves by next year\u2019s World Digestive Health Day.<\/p>\n

June Lin is Global Vice President, Marketing, Health & Wellness at\u00a0ADM<\/a>[\/vc_column_text][vc_column_text]Credit : www.vitafoodsinsights.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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